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The brightest people with the best technology

CEO & Co-Founder

Liane Hart, MS

Liane has 30 years of experience in the animal health industry and is considered an expert in her field.  She has designed and led successful multi-million dollar global product launches, portfolio strategies, new business developments, in-market planning, and is also well versed in regulatory affairs.  While the majority of her  recent accomplishments are in equine and companion animal, she is also very proficient and skilled in the beef, dairy and swine markets.  Liane has a B.S. in Animal Science and a M.S. in Breeding & Genetics both from Purdue University School of Agriculture.  She continues to have outstanding achievements as a Thoroughbred Racehorse Assistant Trainer and Breeder as well as the Owner and Manager of Cedar Brick Farm in Greenfield, IN.

Inventor, Co-Founder, & Technical Advisor

Hadi Shafiee, PhD

Hadi is Head of the Shafiee Lab and a faculty member at the Engineering and Renal Division of Medicine and Brigham and Women's Hospital, Harvard Medical School.  His area of expertise is integrating biology and medicine with micro- and nanotechnology within the areas of both infectious disease and fertility.  His work has been recognized by some of the major news outlets including CNN, theguardian, Boston Globe, CBS News, STAT, New York Times, etc.

CFO & Head of Business Strategy

Brian Kopp, MBA

Brian provides CFO level insights and leadership to startups, transforming businesses, and investors seeking to better understand and prosper in Animal Health. Brian's current and past companies include Purdue Foundry/Elevate Ventures, ILTG Consulting, Stonehaven Consulting AG, Elanco Animal Health, Eli Lilly & Co., and General Motors.

Chief Product Officer

Scott Baxter, MS

Scott has a successful track record developing and commercializing products in the medical device and consumer electronics industries.  His previous roles include VP Digital Solutions for Roche Diabetes Care, VP Research & Development, and GM Global Innovation Center for TCL-Thomson Electronics.  Scott's teams have launched over 50 products around the globe utilizing new and breakthrough technologies and he has had particular success driving innovative mobile health solutions.  He currently advises universities and early stage companies while also serving on the Board of Directors for Atlas Energy Systems, Inc.

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